I can’t believe I’ve been holding out on you with this product. I’m sorry.
Kat Von D’s makeup line has consistently wowed me (with the exception of her Foiled Love lipstick in Forever & Never, but that was just a color issue.) I have never been in love with Urban Decay’s Primer Potion, but it’s better than nothing, so I use it. When Kat Von D’s smoky eye primer went on sale (now $7 at Sephora), I branched out… and I’m glad I did.
At first glance, this is a little intimidating. The formula is dark charcoal grey, super thick and creamy. Also, the amount pulled out on the wand is way too much for one application. I usually smudge a bit on my hand and paint it onto my eye lids with a cream shadow brush. I’ve tried using my finger, but the result is smoother and more even with a nice brush.
I usually don’t spread this above the crease too much because it’s very visible, unlike a skin-colored primer. For the crease to brow area, I stick with Urban Decay Primer Potion.
I think Kat Von D’s formula is overall better than Urban Decay’s because it’s thicker, stickier, and longer lasting (look forward to a few extra minutes scrubbing raccoon eyes off before bed.) The grey base color really backs up dark shadows, maximizing the pigment without layers of eye shadow. My absolute favorite thing about this primer is that it makes a smoky eye look unbelievably easy and fast. It saves me a solid 30 minutes of building up, blending, and wiping off fall-out particles.
I completely love this product and I’d buy a back-up, but with so little needed each time, I know this tube is going to last me well over a year. At $7, this is a major steal and a total time-saver!
You and me forever, KVD.